Skip to content
Freight heading toward a Chinese metropolis at sunset

Export to China

Export to China
safely into the market.

Over 1.4 billion consumers, growing purchasing power, high regard for European quality: China is a real opportunity for SMEs, provided the market entry is professionally prepared. That is exactly our job.

Request a quote+43 662 434300

The opportunity

European quality has a name in China. Use it.

€641m
Export revenue of Austrian SMEs via Amazon marketplaces alone.Source
44%
of Austrian SMEs export: well above the EU average of 28%.Source
"Made in EU"
Food, cosmetics, technology and design from Europe enjoy a trust advantage in China, especially via cross-border eCommerce and WeChat channels.

Whether your product has a chance in China is something we tell you before you invest. It costs you one conversation.

Have the potential assessed

What makes market entries fail

Why market entries fail and how you avoid it.

Most failed China ventures do not fail on the product, but on formalities and wrong partners. Knowing the four classics means avoiding them:

01

Approvals underestimated

Whether CCC certification, food registration or cosmetics filing: without the right approval your goods stay in customs. We clarify before the first container what your product specifically needs.

02

Labelling wrong

Chinese labelling and packaging rules are strict and product-specific. We make sure your goods arrive compliant, not returned.

03

Trademark unprotected

In China, first to file owns the trademark. We recommend registering BEFORE market entry and connect you with the right offices.

04

Wrong partner

The difference between success and frustration is almost always the local distribution partner. We open our vetted network instead of anonymous trade-fair contacts.

European and Chinese business partners shaking hands at a trade fair booth

Your effort

Step by step instead of all-in and what stays with you.

You only invest more once potential and framework are clarified. Until then we mainly need your product knowledge.

  1. 01

    Potential & strategy

    We honestly assess whether and through which channel your product has a chance in China: classic distribution, cross-border eCommerce or both. Without potential, we advise against it.

    Your effortpresent your product

  2. 02

    Approvals & compliance

    We clarify approvals, certifications, labelling and trademark protection for your specific case. Before costs arise.

    Your effortprovide documents

  3. 03

    Partners & distribution

    We connect you with vetted distribution partners and platforms on the ground, including the channels Chinese customers actually buy through.

    Your effortapprove partners

  4. 04

    Logistics & customs

    We organise export, freight, export and import clearance all the way to the destination in China, from one partner.

    Your effortnone

European premium storefront in a modern Chinese shopping district at dusk

FAQ

What exporters want to settle before market entry.

Is exporting to China worthwhile for SMEs?

For many, yes. China is one of the largest consumer markets in the world, and European quality enjoys a genuine trust advantage there. The key is an honest potential assessment upfront: we tell you whether your product has a chance before you invest.

What approvals does my product need?

Highly product-dependent: technical products often need CCC certification, food a registration, cosmetics a filing. We clarify the specific requirements for your case, including labelling and packaging.

Should I protect my trademark in China?

Strongly recommended. China applies the first-to-file principle: whoever registers first owns the mark. Registration should happen BEFORE market entry; we connect you with the right offices.

How do I find trustworthy partners in China?

This is exactly our value: we work with a network of distribution partners, platforms and service providers vetted over years. You start with recommendations we stand behind, not anonymous trade-fair contacts.

Do you also handle logistics?

Yes. Export, freight, export declaration and customs clearance to the destination in China, organised completely. One contact in Salzburg for the entire chain.

What does market entry cost?

It depends on the route: cross-border eCommerce is the leanest entry (low fixed costs, quick demand test), classic distribution with approvals and a partner structure needs more lead time and budget. We calculate both routes transparently before you commit. The potential assessment itself is part of the free initial consultation.

Can I test the market before committing?

Yes. That is exactly what cross-border eCommerce is for: your products sell via Chinese platforms without immediately needing your own entity or full approval. If the test goes well, we build classic distribution on top.

The next step

Your product is good enough for one of the world’s largest markets.

We assess honestly whether and through which route it will land there and say no if we see no potential. By phone or in writing, whichever suits you.

Request a quoteCall us

Free & non-binding. Reply within 24 hours.